Caitlin Auer - Washington State Council of Fire Fighters

Caitlin Auer creates communications for the Washington State Council of Fire Fighters, connecting members through newsletters, social media, magazines, and digital platforms. Before joining the WSCFF in August, Caitlin spent over a decade in marketing and content strategy, leading campaigns across the U.S., U.K., and Middle East for brands including NBCUniversal, Careem (Uber), and a range of major media and consumer organizations.

Her background reflects her passion for brand storytelling, campaign development, and people-centered communication.

As a lifelong extrovert, Caitlin encourages members to reach out about any upcoming events and activities, or to collaborate on ways to amplify local efforts.

Speaker's Classes Present/Past

2026

Social Media: Building New Content

Every local has powerful stories happening every day! Learn how to turn those moments into social media content that actually reaches your target audience and reflects the priorities of your local. This social media crash-course focuses on building content with purpose: developing a clear strategy, identifying the audiences you want to reach, and creating...

2025

Social Media – Sharing with Our Members and the Public

A brief history and explanation of our current state of communications and media as well as a clear explanation and understanding of the how and why our members and their respective organizations need to participate for the future of their work.