Social Media: Building New Content
1:30 - 3:00 pm
2026-Ed-Seminar-Wednesday, April 22
Location: Fuji Room
Speakers: Caitlin Auer, Ryan Reese
Every local has powerful stories happening every day! Learn how to turn those moments into social media content that actually reaches your target audience and reflects the priorities of your local. This social media crash-course focuses on building content with purpose: developing a clear strategy, identifying the audiences you want to reach, and creating posts that highlight impactful work. The session explores how to map out content, build story angles tied to your local’s priorities, and shape messaging that captures the attention of the communities you serve.
About the Speakers
Caitlin Auer
Caitlin Auer creates communications for the Washington State Council of Fire Fighters, connecting members through newsletters, social media, magazines, and digital platforms. Before joining the WSCFF in August, Caitlin spent over a decade in marketing and content strategy, leading campaigns across the U.S., U.K., and Middle East for brands including NBCUniversal, Careem (Uber), and...
Ryan Reese
Ryan Reese, the son of a professional fire fighter, became a volunteer fire fighter at 16 and was hired at the age of 23 as a firefighter/paramedic. He works as a Captain and paramedic with Clark County Fire District 6 in Vancouver, Washington. Reese serves as President of Local 452, Vancouver. He was elected...